Archive for January, 2008
According to a recent article in Brandweek, Pepsi is throwing some huge private parties for young Latinos, scheduled to coincide with major media events like the Latin Grammys. The event is seen as a way to interact with young Latino consumers in a relevant way. But will this campaign be effective?
Called the “Blue Carpet [...]
As my first official blog post, I thought it would be appropriate to draw from the source of this page’s name: Late last year there was a New York Times Magazine article called “How Do You Say ‘Got Milk’ en Español?” in which the rise of agencies specifically marketing to the growing U.S. Latino [...]
Bienvenidos and welcome to my blog. Here I will examine current trends and events in public relations that affect the Latino community.
This is something that I would like to do in my professional career, so I’m using this avenue to explore the complexity of the subject and how to approach it in a relevant way. [...]
