Archive for February, 2008
The Nielsen Company – the one that brings us television ratings – has released a new report on consumers’ preparedness to switch to digital when it becomes the only television format next year.
On Feb. 18, 2009, what is being hailed as the most significant development in television history will take place when the medium will [...]
That’s right: Facebook is now available in Spanish. At the login screen, there is now a button in the top right corner of the page where you can select English or Spanish as your preferred language.
Facebook describes itself in Spanish as “una herramienta social que te conecta con gente a tu alrededor.” This is a [...]
According to an article featured in Adweek’s Marketing y Medios, a recent study entitled “U.S. Population Projections: 2005 – 2050,” conducted by the Washington, D.C.-based Pew Research Center, states that the U.S. Latino population will triple to approximately 128 million, or roughly 29 percent of the total population, by the year 2050.
During the same period, [...]
This term, I am a party to the fun that is public relations campaigns, the capstone course for the public relations sequence in the University of Oregon School of Journalism and Communication.
In addition to the already intense curriculum, I am participating in the PRSSA-sponsored Bateman Case Study Campaign Competition. It’s an excellent opportunity to utilize [...]
In case you’ve been living on a deserted island and had no access to media of any kind, 2008 is an election year. In fact, it’s shaping up to be one of the most important elections in national history, with a Black man and a woman coming out as the early favorites for the [...]
