This term, I am a party to the fun that is public relations campaigns, the capstone course for the public relations sequence in the University of Oregon School of Journalism and Communication.
In addition to the already intense curriculum, I am participating in the PRSSA-sponsored Bateman Case Study Campaign Competition. It’s an excellent opportunity to utilize the skills we have acquired in the public relations sequence, and to see what other students around the country are doing.
Our client is Safe Kids Worldwide, who partners with General Motors (GM) to bring us the Safe Kids Buckle Up program. The focus of our campaign is to create awareness of the program and GM’s efforts to keep drivers and passengers safe, as well as to reinforce already existing safe behavior.
One of our goals is to execute an effective community relations campaign in the local Latino community.
I will be coming back to the issue of language rather frequently in this blog because it is an issue. Although there is a perceived need for native Spanish speakers in this country to learn English, many people do not have access to the necessary resources to do so.
For this reason, we are creating materials to address the important topic of automobile safety among native Spanish speakers who may not speak English or whose knowledge of the language is limited. I am excited to see how our audiences react to these efforts.
Not only is this is the first opportunity for me to explore a topic that I am interested in working on in the future, but I will also get to work toward positive change in the community. And that’s what can make public relations so exciting, challenging and rewarding.
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