Archive for March, 2008
Recently, Elena del Valle of the Hispanic Marketing and Public Relations Web site conducted a podcast interview with Laura Hernandez, executive director of AT&T Multicultural Marketing. The interview covered AT&T’s efforts to reach American Latinos.
According to Hernandez, AT&T breaks up its messaging by concentrating in areas with large Hispanic populations as well as direct [...]
I decided to write this blog because I am interested in working for an agency that specializes in full-service public relations and marketing to Latinos. Although I initially thought this would be very limiting, it is in fact quite the opposite.
Latinos are everywhere and the population is only getting bigger – and that means the [...]
A new word has come to define the habits of Latino youth (and youth in general) in the United States: intraculturalism.
According to an article originally published on HispanicAd.com and republished on the Hispanic Public Relations Association Web site, “intraculturalism is a fluid process of identity formation that continually borrows from a diversity of traditions and [...]
Last week, AOL launched in Mexico. According to Maneesh Dhir, executive vice president of AOL International, “Mexico is an important market in the Latin American region,” and AOL is committed to meeting the needs of Mexican online consumers.
Partnering with Alestra for distribution and Grupo Editorial Expansion for content, AOL is taking the right approach by [...]
“Spanglish” is no longer just an Adam Sandler movie or increasingly legitimate language in the United States. Spanish-language television giant Telemundo is creating a lot of buzz in the entertainment industry because it recently introduced a talk show that blends Spanish and English in a way that is familiar to audiences.
“Más Vale Tarde” (Better Late) [...]
