Archive for the 'Uncategorized' Category
Apparently, there’s no better time to market to Hispanic consumers in the United States than right now. That’s according to a recent article in Adweek’s “Marketing y Medios,” entitled, “The General Market is Tanking? No problema.”
The primary arguments in support of this assertion: The Hispanic population is still growing – projected to reach 43.4 million [...]
I‘m not going to lie; I’m still a social media neophyte. Until recently, I had never heard of a social media news release, and had in fact been afraid to be that guy in class who brings up blogging as a PR tactic because the idea of social media seemed daunting.
That’s all changing. And not [...]
Recently, Elena del Valle of the Hispanic Marketing and Public Relations Web site conducted a podcast interview with Laura Hernandez, executive director of AT&T Multicultural Marketing. The interview covered AT&T’s efforts to reach American Latinos.
According to Hernandez, AT&T breaks up its messaging by concentrating in areas with large Hispanic populations as well as direct [...]
I decided to write this blog because I am interested in working for an agency that specializes in full-service public relations and marketing to Latinos. Although I initially thought this would be very limiting, it is in fact quite the opposite.
Latinos are everywhere and the population is only getting bigger – and that means the [...]
A new word has come to define the habits of Latino youth (and youth in general) in the United States: intraculturalism.
According to an article originally published on HispanicAd.com and republished on the Hispanic Public Relations Association Web site, “intraculturalism is a fluid process of identity formation that continually borrows from a diversity of traditions and [...]
Last week, AOL launched in Mexico. According to Maneesh Dhir, executive vice president of AOL International, “Mexico is an important market in the Latin American region,” and AOL is committed to meeting the needs of Mexican online consumers.
Partnering with Alestra for distribution and Grupo Editorial Expansion for content, AOL is taking the right approach by [...]
“Spanglish” is no longer just an Adam Sandler movie or increasingly legitimate language in the United States. Spanish-language television giant Telemundo is creating a lot of buzz in the entertainment industry because it recently introduced a talk show that blends Spanish and English in a way that is familiar to audiences.
“Más Vale Tarde” (Better Late) [...]
The Nielsen Company – the one that brings us television ratings – has released a new report on consumers’ preparedness to switch to digital when it becomes the only television format next year.
On Feb. 18, 2009, what is being hailed as the most significant development in television history will take place when the medium will [...]
That’s right: Facebook is now available in Spanish. At the login screen, there is now a button in the top right corner of the page where you can select English or Spanish as your preferred language.
Facebook describes itself in Spanish as “una herramienta social que te conecta con gente a tu alrededor.” This is a [...]
According to an article featured in Adweek’s Marketing y Medios, a recent study entitled “U.S. Population Projections: 2005 – 2050,” conducted by the Washington, D.C.-based Pew Research Center, states that the U.S. Latino population will triple to approximately 128 million, or roughly 29 percent of the total population, by the year 2050.
During the same period, [...]
