Archive for April, 2008

img_2513.jpgI‘m not going to lie; I’m still a social media neophyte. Until recently, I had never heard of a social media news release, and had in fact been afraid to be that guy in class who brings up blogging as a PR tactic because the idea of social media seemed daunting.

That’s all changing. And not just for me.

Not only are social media revolutionizing communications technologies, they are also incorporating multicultural marketing in new ways and with different objectives than traditional media. According to an article in the March 24 issue of PR Week, MultiVu is creating a social media news release, the Interactivo Multimedia News Release (IMNR), that targets the U.S. Latino population.

According to its Web site, MultiVu, a PR Newswire company, “uses the latest technologies and the vast distribution resources of PR Newswire” to “provide unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.”

The article states that, “IMNR offers distribution of broadcast content, photos, and text to Hispanic social networks and news sites. […] And IMNR content will appear in Spanish on the Reuters billboard in Manhattan’s Times Square.”

It will be interesting to see how effective these tactics will be in reaching the American Latino population; however, I think social media are being proved effective tools of modern communication. Only time can really tell.