Posts Tagged ‘Spanglish’

img_2183.jpg“Spanglish” is no longer just an Adam Sandler movie or increasingly legitimate language in the United States. Spanish-language television giant Telemundo is creating a lot of buzz in the entertainment industry because it recently introduced a talk show that blends Spanish and English in a way that is familiar to audiences.

“Más Vale Tarde” (Better Late) is the name of the show, and it’s going where no program has gone before.

Although it has been the butt of many a joke by those who don’t understand its significance, “Spanglish” is a reflection of the bicultural nature of many parts of the country. Nobody knows this better than the Latino media, and now they are presenting material that crosses the language border and makes content a little more accessible where programming is usually Spanish- or English-only.

It seems that the experiment is paying off, as viewership has reached nearly 200,ooo in the 18 – 49-year-old demographic. It airs at 11:30 p.m. on Thursday, but the network is looking to change that before the end of the year.

What public relations practitioners can learn from the success of this program is pretty significant: Spanish and English can work together to craft relevant messages. Creating a PSA featuring a spokesperson who uses “Spanglish” could be a great tactic with a broader range than traditional single-language materials. However, knowing when and how to use “Spanglish” is a skill that should not be ignored. If the tactic isn’t used properly, how can it be effective?

I have seen the show and really enjoyed it. I speak English and Spanish and, although I didn’t grow up in a bilingual household, I have a lot of friends who did, and I know the relevance of “Spanglish” within Hispanic families and communities.

This information is based on a recent New York Times article. If you’re interested in checking out “Más Vale Tarde” for yourself, reruns are available here.

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